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Agents 101Workshop manual

Job 03

Muse builds and launches a Meta ad test by voice

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1.0 The job

Justin Jinorio gave Meta Muse access to the Meta ad account for one of his businesses, uploaded one video, and talked through his lead-quality problems. Muse analyzed what was working, suggested a new strategy, built a lead form with qualifying questions, made three ad variations, set the budget, and published the test without him opening Ads Manager. He says Muse will remind him in 10 days to come back and pick the winner.

2.0 The fault

Running and testing Facebook and Instagram ads takes hours in Ads Manager that a busy owner doesn't have.

3.0 Caution

He let Muse into a real ad account, and it set a budget and published the test. Put a spending limit on the account first, and look at the ads before they run if you can.

Meta Muse can click around and use your accounts when you let it. Before it spends money, sends an email, or publishes something, decide if that step needs your OK.

4.0Try the job

The original post did not include the exact wording they used. The story still shows the job. Describe your own version the way you would brief a new hire, and stay nearby while it works.

5.0 Where it came from

Post on X (opens in a new tab), dated .

Added to Agents 101 on . Dollar amounts are the original poster's, not an audit.